Unfortunately, fake reviews on the Internet are commonplace and more and more companies fall victim to them. Try it for free What's more, there are many businesses that buy fake reviews to raise their rating, for example, on opinion forming websites. Therefore, the such actions in the Unfair Commercial Practices Directive. Unfortunately, penalties can affect even companies that operate ethically, so check how to prevent this.
Fake reviews targeted by the European Commission The EU directive Directive EU requires entrepreneurs who allow customers to post reviews to indicate whether Phone Number List and how they verify that they actually come from consumers who have used or purchased a given product. Steps you can take to verify the veracity of a review may include, for example, requiring you to register before leaving a review.
You can also ask the person issuing the opinion for information that will confirm that they actually used the company's offer. This can be, for example, an order or reservation number. The entrepreneur should also establish clear rules for people who post a sponsored rating. Tools for monitoring mentions and opinions on the Internet are also a solution. You can also use tools to obtain opinions from your own customers, such as the Rating Captain application, which, thanks to the automation and transparency of the process of obtaining reviews, facilitates the fulfillment of this obligation. How to recognize fake reviews on Google.