Sometimes, a second life in used goods markets or as a reserve for those that have replaced it. Documentation PDF Creation and optimization of instruction manuals It is the user who decides that the product they use is better. And a better article makes your Brand the best. Until now, most manufacturers only care about putting their products on the market and providing official information on how to use them. After-sales activity is limited to the obligatory guarantee, maintenance recommendations or the offer of accessories and substitutes. But beyond official information, shared experience can provide insight into new uses for the product or methods to extend its life.
Content, generated by other users ( UGC ) that should be taken advantage of by providing it as additional information. Videos and mobile apps The generosity—or desire for prominence—of other users becomes simple , very clear instruction manuals that answer the fundamental question: “how are things done?” The simultaneously explain and show how things are done. For example, how to change a light bulb . Slideshare : The presentation portal also Phone Number List
contains abundant material that specifically explains actions that other users of the product can carry out. WikiHow: Among absurd instructions, for example How to land a plane in an emergency or How to hug your girlfriend romantically , with abundant images and a few simple steps, some users help others do things like How to change the brake light bulb on a 2005 VW Beetle TDI . By the way, to access some you have to pay.
Another popular portal. An example: How to change light bulbs in the car . Snapguide : Mobile app brings help right to your phone. That is, to the place where the action has to be carried out. Snapguide contains everything from cooking recipes to the management of very sophisticated control systems. Users create their guides with the same mobile phone, adding photographs, short videos and very short and schematic texts. In addition to these, there are other websites with content that may be interesting: Tutoriales.com , languages. Some focus on IT issues, DIY or maintenance of small appliances. Others engage in tricks to get better performance. On all these sites and in specialized forums you can find a small explanation from person to person, from user to user, that clarifies what can be done and how. And, for the Brand, it is only about spreading a link to gain credibility, transparency and improving the use of its products.