Applying these three premises, the content is directed with complete precision to those who might be interested in it. Even if it's not more than half a dozen people. The rest will never feel concerned by information that is of no use to them.
Content without margin of error
Once the communication parameters are defined, the construction of the content affects both the structure and the form. But also to the choice of the technological resources that are most effective in each case and to the navigation architecture on the website.
Navigation steps . 86% of senior managers worry about not having time to document and reflect on the future transformation of their companies. Any redundant action is considered a serious waste of time. The communicative activities WhatsApp Number List proposed should involve as little effort as possible, simplifying all stages of action. This category includes navigation structured around different steps, accessing different pages or levels to follow a plot thread. It is preferable—although not always possible—to limit the presentation of content to one or two stages. In one, all the information you need is offered. In two, the first step draws attention and context to, in the second step, give access to the extensive text.
File format . The Deloitte-Forbes study reveals that 84% of managers prefer to access extensive content (more than four pages) in printed format. But it also shows that in second place they would prefer to do it from a computer (75%); third, from a tablet (70%); and fourth, from a smartphone (59%). Therefore, the PDF option should be discarded if the information is consulted from devices with small screens. Although it can be admitted in situations of mandatory registration and notified requirement. In these, interactive tools, smart content or spreadsheets are also supported.
Print Settings . The conversion of the web page into a document that can be printed, reflecting the maximum similarity to corporate signage, is carried out in real time using CSS language. The help of a programmer will probably be needed to make the most effective adjustments: pagination, postal addresses and telephone numbers, images in sufficient resolution, conversion of hyperlinks into text, large side margins for taking nded action.