Your SaaS business model can greatly benefit from paid advertising. However, a PPC campaign can bring you many problems if you don’t track the metrics in real-time and continuously optimize your ads. Here are five core metrics you should keep an eye on obviously, the list can be far more extensive depending on the scale of your advertising campaign. Cost-per-click CPC Also known as pay-per-click.
CPC is the price an advertiser pays a publisher each time an ad gets a click. Cost-per-click is determined by the following factors: Keyword bids. The formula is simple – if you Whatsapp Number bid low, your keyword price will be low as well, and vice versa. Quality score. It sets the thresholds for first-page bids and directly affects how high your ad can get in SERPs.
Competition. Some industries such as e-commerce are very competitive, which affects the bidding and cost-per-click. Seasonality also plays a role in determining the cost per click. Although it doesn’t impact SaaS businesses as much as it would an online shop, you should still consider it. Cost per thousand impressions This metric is similar to CPC and determines the cost for a thousand ad impressions.