Engagement Pods, and so on. But LinkedIn is more about business, thought leadership, and growing your authority in the industry. And what if you want to show a more fun side of your company? You can always bet on Instagram. Many SaaS brands use it to show the behind-the-scenes life, give sneak peeks into the working process, and introduce their teams. Take Microsoft, for example. On its Microsoft Life Instagram page, it shares its employees’ stories and pictures from events.
Microsoft Instagram strategy Credit: Microsoft Life Many brands also create social media presence on Twitter, where they share the latest SaaS industry news and interact Phone Number with their followers. . Blogging Blogging is one of the most popular growth strategies in digital marketing. Remember we mentioned that information is your biggest asset in SaaS marketing.
A blog is the best opportunity for you to share this information, educate, and establish authority in your industry. But do people still read blogs? They surely do. A typical B B buyer will evaluate your blogging strategy to know they can trust you. Besides, adding case studies and other research papers helps build credibility and trust. If you’re afraid people might find your blog boring, turn it into an educational hub.