In the case of remarketing and copy, we can influence the returning customer. A key goal for many customers is the cost of sales acquisition. We can only calculate it based on paid sources, but remember that customers often come back from organic links or change devices, so let's check the cost of obtaining transactions from the entire store, taking into account the total marketing expenses in a given period.
Mix of media Media participation Campaign effectiveness from a business perspective How to evaluate a campaign from a business perspective? Two Special Data indicators will help us. ROAS and ROI. They seem to sound similar, but they are determined by different parameters. ROAS (Return on Advertising Spend revenue divided by cost and multiplied by 100%. Its advantage is that it allows you to control the costs of a single campaign.
ROI (Return from Investment) is the profit divided by the cost and multiplied by 100%. To calculate ROI we need to know the margin or cost of producing the product. Therefore, it is important that the agency conducting advertising activities has this data. Effective measurement of effects is the quintessence of campaign KPIs From the customer's point of view, the key effect of activities is always their last element.