Bryant’s now has a solution in VB Insight! Introducing VB Insight Stewart- Rogers Through a great relationship with Ian Cleary, we connected with Stewart Rogers at VentureBeat. Stewart Rogers is Director, Marketing Technology at VB Insight, a product of VentureBeat, helping to produce analysis on the entire ManTech industry as well as working with authors who are using the platform to deliver their studies and reports. VB Insight is an incredible and affordable collection of real-world industry reports, written by actual practitioners utilizing VB’s extensive network for primary research. Stewart has also invited me to be an analyst! I’ve started drafting our first Analyst report for VB Insight on the state of the search engine optimization industry, written for marketing executives of enterprise corporations.
We hope to have it completed in early January! Purchase Mobile Phone Number List Your First Report for 50% Off! Stewart has also recently written an amazing report on the impact of social media and customer service with some alarming stats on the demographics of folks who complain online as well as how brands are taking advantage of social media to improve customer service while marketing their brands effectively: Digital pitchforks: wins. Martech Zone readers can click through on the image below to purchase the report for 50% off it’s list price Inbound versus outbound always seems to be a debate between sales and marketing. Sometimes, sales leaders think if they had more people and more phone numbers that, they could make more sales. Marketers often think that if they just had more content and a larger budget for promotion, they could drive more sales. Both may be true, but the culture of B2B sales has changed now that buyers can do all the research they need online.
The divide between sales and marketing is blurring – and rightly so! With the ability to research their next purchase online comes the opportunity for sales professionals to be visible and engaged where the buyer seeks information. Sales professionals harnessing the power of content and building their authority in their space are achieving great results. Blogging, social media, speaking opportunities, and business networking are all mediums where salespeople can present their ability to provide value to the prospect. B2B Sales, Buyers, and the Social Selling Strategy b2b close In B2B sales, where relationships and trust are paramount, social selling has emerged as a powerful strategy to connect with potential buyers. This journey involves several critical steps that, when executed effectively, can lead to closing deals and building lasting business partnerships. Be present where the buyer is: To kickstart your B2B social selling journey, it’s crucial to be present on the platforms where your target audience resides. L