Better productivity Thanks to better coordination between marketing and sales, the sales team can improve its efficiency by avoiding hitting contacts less interested in purchasing with its activity. inbound sales How does the role of the modern salesperson change? How to transform the way your potential customers perceive the role of the salesperson 1. You absolutely cannot neglect social networks Social networks have always been labeled as a marketing tool, however LinkedIn, Facebook, Instagram and Twitter can be incredibly powerful tools for the sales team. Often people are already using LinkedIn to carry out short searches before making calls with potential customers.
But few are actively using it to generate referrals, leads and traction. In reality , LinkedIn, Facebook, Instagram and Twitter (and especially your blog) constitute a unique package for developing relevant conversations regarding your business. Being active on these platforms must be a skill Web Development Services required when hiring. Social networks are not the ideal place to launch aggressive sales strategies or constantly promote your offering. Your sales team should therefore use them to listen to their stakeholders and monitor their interests and problems, and actively use them accordingly. 2. Must contribute to content creation.
Your sales team is the department that has the most contact with your current and potential customers. For this reason it could help you identify the 5 - 10 main objections that he usually receives when he presents the company offer and on which he then develops content. In reality, often the best ideas regarding content come from the sales team who lives and breathes the challenges and problems experienced by prospects every day. By actively collaborating marketing and sales, therefore, you have the opportunity to position your company and its offering to achieve better resonance among your target audience, as well as remove points of friction that hinder the sales process.