The power of inbound marketing lies in the contents that precede the work of the commercial team, attracting valid and interested leads who have therefore already undertaken an autonomous purchasing journey. Marketing qualified leads Inbound marketing platforms like HubSpot allow companies to manage leads obtained from content marketing activities through marketing automation mechanisms . In these processes, the knowledge obtained in the conversion phase from company website users into leads is exploited, such as demographic data or the analysis of visitor behavior, in order to carry out an initial classification of commercial contacts.
Each company will need to internally establish and align the Photo Editing Services marketing and sales teams on the concept of marketing qualified lead MQL which can be based on the industry sector or size of the potential customer company and on individual characteristics of the lead, such as role held or professional seniority . The marketing qualified lead is a contact that is considered more likely to turn into a customer than other leads, based on behavioral analysis and notifications that software is able to send in real time for example on user conversion, his interaction with the contents of the site or with the emails sent to feed him.
To learn more about lead nurturing, you can download our marketing automation guide for free. Download the ebook When defining your digital strategy , therefore, we recommend that you take some time and discuss with sales managers which demographic data, activities and behaviors on the site to base lead qualification on. In this way you will have a single definition in the company on the meaning of marketing qualified lead, you will be able to assign priorities and scores to contacts before passing them on to commercial colleagues. In addition to the advantage deriving from communication and the common purpose of the different departments which are often in conflict.