The buyer persona carefully describes the consumers who usually buy the products or services of your venture or similar businesses. On the other hand the ideal customer profile describes the type of company with which that user identifies. A buyer persona is characterized by aspects such as their position within an organization their profession work experience their motivations the professional goals they have set in their career the obstacles and challenges within their profession or trade the objectives they set for themselves. Has set in his personal life and the interests that define him as a person within his community.
On the other hand the ideal client is approached from aspects specific to the company that you want to offer them. For example your reputation in the market your coverage the area in which you are located the industry sector you represent the number of employees you have the business Digital Marketing Service model you adopted and the way in which you manage your sales cycles. Example of ideal client To describe your ideal client we recommend that you think about the average user who consumes your products or services the most. For example an ideal client of a savings and credit cooperative for microentrepreneurs would be.
An entrepreneurial woman who owns a small or medium business From to years of age With higher or technical studies interested in digital marketing Medium or medium-high stratum Who lives in the capital of a department or municipalities of its metropolitan area That you are looking for options that give greater visibility to your business on the web or social networks. Eager to attract more potential clients Aware that you have to train in digital marketing trends. Example of a buyer persona The process of creating the buyer persona is very similar to that of the ideal client but it adds certain information that gives a name to a fictional or real character.