In other words, at least for now, put aside the energy of creating long meta descriptions. Especially since, after announcing the changes in December, Google reported to Search Engine Land that there was no need to suddenly expand meta descriptions. The news was confirmed on Twitter by Danny Sullivan of Google, who works to educate the public about search: Follower: “Can you confirm that Google has changed the number of characters shown in search result snippets ?” @dannysullivan: “Currently, our search snippets are shorter than in recent weeks, but slightly longer than before the change in December.
Snippets do not have a fixed size. deems most useful .(…) The length of the sections is dynamic. Therefore, we do not specify a maximum size.” View: Meta description Middle East Mobile Number ListRevealed on May 14, 2018. Since he said the length changes based on what the "bots" find most useful, it's likely that Google won't reveal the fixed length of meta descriptions. So, what’s the best way to write descriptions to optimize your website? Building a Killer Meta Description 1.
Write a maximum of 160 characters Some digital marketing experts only recommend 155 characters or less, which can be a real challenge when you’re trying to write the perfect review. Exceeding this limit may result in incomplete display or clipping/truncation. Before counting the characters, craft an inspiring and engaging synopsis for users to click on. Then, try resizing it to the recommended size. 2. Motivate readers to take action Use calls to action to induce readers to take action. It invites you to click, discover, view or learn about us.