When considering the volume of questions and answers that arise during the B2B buying process, chatbots can undoubtedly play a role in providing quick and immediate answers, as well as an opportunity to build deeper relationships with buyers. Think of chatbots as your 24-hour support team. The technology may still be in its infancy, but chatbots are already being labeled the future of marketing. As HubSpot says: “All buyers want the most direct line between their problem and a solution. In the future, that line is a bot.” Chatbots are the future Chatbots could also replace classic applications: asking.
Google or Siri to find the restaurant where to go to dinner, or to do any other search, is simpler and faster than opening an app and looking for all the information yourself. Apps could then become the past, replaced by virtual assistants. These artificial intelligences no longer limit themselves to conversing, but can even call a place, make an appointment, pay for a service. And from 2019 they will be web designs and development service increasingly at the center of attention. Within the B2B world they can be an active support 24 hours a day, as they are able to quickly respond to any question while also trying to establish a relationship with the buyer. What are you waiting for? They are already the future of marketing. Software and human-assisted support Human-assisted live chats are widely used.
The novelty consists in additional segmentation and automation rules to activate messages on the site, in-app or through emails with technologies such as HubSpot, Intercom or Drift. These offer not only service, but can also support sales and audience engagement and are perfect for smartphone use. Voice-controlled search assistants Voice-controlled searches are increasing (Apple's Siri, Microsoft's Cortana, Amazon's Alexa and Google Assistants which can be used on smartphones). Voice controlled connected devices.