Voice search plays an important role in providing all the relevant information that people are looking for through audio content. Artificial intelligence is becoming more efficient and the number of errors made by voice assistants like Alexa, Siri and Google has decreased. Many brands have included voice search in their digital marketing strategies to effectively deliver value-based content to their customers. We cannot fail to mention the case of Domino's Pizza which uses voice search technology as a way to increase sales, thus allowing customers to order pizzas through Alexa: without hands you decide the flavors, the number and pay.
Smart speakers like Alexa and Google Home are also on the rise: 39 million Americans use smart speakers and 65% of them say they can no longer do without them. And Italy is not far behind these numbers. Companies are producing audio content to increase brand awareness and ads seo expater bangladesh ltd in this mode are coming soon. This means you'll be able to buy voice ad space, a Google AdWords, but for smart speakers in your home. For all voice technologies, remember to write in a conversational tone, focus on getting Featured Snippets on Google , and think about keywords that people will speak rather than type.
Brands are starting to understand that these devices offer a unique opportunity to make purchasing easier, and by using information about previous purchases, users can purchase a product simply by using their voice. Marketing agencies are rushing to be the first to utilize this opportunity in the best way. Even B2B buyers are comfortable with this technology, so much so that they use voice search in front of their colleagues. As a B2B marketer you need to actively think about these new behaviors when developing their next marketing strategies. The good news is that there are some simple ways to optimize blog posts for voice search. Here are some suggestions.