Direct Words that are irrelevant to your ad must be fixed in the process of parsing semantics. You will probably have to "weed out" at least 40% of the phrases. We recommend immediately distributing into groups: Another market niche that intersects with the advertised goods or services (manufacture of tableware - real and toy) Trademarks of competitors or the name of a product that you do not sell City/region/country.
Where your office or delivery facility is not available Queries with question words requiring an explanation or disclosure of the topic (why, why, etc.) Words with which a person photo editor is looking for something that will be available without making a purchase (download, free, instructions, forum, etc.
Assistants in this matter will be the Yandex Word Stat service and Yandex. Metrical statistics on user requests. Add negative keywords and negative phrases (account settings) Add negative keywords and negative phrases (account settings) You can add negative keywords and negative phrases directly in your Yandex. Direct account, using the API or Direct. Commander, as well as XLS files. You can order a professional Yandex.