Lead Nurturing Create workflows and do email marketing campaigns based off of your prospects' characteristics and activities. Chatbots Set up a Facebook or web chatbot to send messages to visitors, provide useful information, and direct them to specific pages. Internal Notifications Send internal notifications to your team members; this is especially useful for sales agents, who can quickly take action after leads submit forms or perform certain actions. Branding and Social Media Jeff Sheldon SyOKYrq roe unsplashIt's more important than ever to create a strong brand presence, especially when consumers are cutting non essentials and unfamiliar brands out of their budget. Moreover, how your company responds and acts during this crisis can affect public perception of your brand and overall company. A visible social media presence can help you solidify and bolster your brand positioning. Social media channels are abundant, diverse, and generally free to use.
Discover Social Media Marketing trends and learn which photo editing servies channels are right for your business based off of your target audience. Virtual reality VR and augmented reality AR have really taken off this year see FB Snapchat filters, Tikor , and brands that can afford it should invest in VR AR in some way. Interactive content like polls and quizzes are also quite popular. Any business can take advantage of user generated content, which helps display your brand through the eyes of its ambassadors. Finally, personalization with smart content is a must for the future of Marketing , because people are not one size fits all, so your content shouldn't be either.
Sales with Value Added Sales has to go above and beyond, investigating and really knowing specific information about every lead. Cold calling won't cut it in a time when every potential customer counts more than ever. Marketing and Sales must be united and on the same page; now is the time to clearly re define your processes, discover gaps and bottlenecks, and optimize every step in the process. Without your Sales department involved in what's going on with Marketing, you'll find that it's harder to address prospects questions and doubts, and convert them into customers. Data Driven Marketing Do we even need to go into detail on this point? Data and analysis will be crucial for using your Marketing investment in the right places.