Download the ebook In today's article we want to highlight these differences, focusing on criteria and methods adopted by both with reference to: the relationship with the customer the tools used achieving results Let's start with the first one. The relationship with customers The difference in developing relationships with your customers lies in the nature of the projects underway. Precisely because inbound gives life to long-term marketing strategies that require a long time to be implemented and an equal amount of time to monitor their progress, the relationship that is generated is one of complete trust.
In fact, it can be said that an inbound marketing agency is a real wedding photo editing service partner of the client, rather than a provider of a service. A traditional agency, on the contrary, will limit itself to following the entrusted projects, in most cases short or medium term, which will require less involvement in the internal company dynamics. It is inevitable, therefore, that an inbound agency establishes a relationship of full collaboration and transparency with the client company over time, even gaining considerable independence in its daily work.
The tools introduced Among the technologies introduced by inbound marketing there are platforms that include different features, normally managed by detached departments in a traditional marketing agency. These programs make the management and control of: CRM Contents and company blog Reporting and analysis of activities Innovative and digital services, used daily by inbound agencies, are a very important tool for company strategy; these allow you to monitor data and statistics in a more accurate and precise way, as they are not fully subject to control and possible human error. Traditional agencies, on the contrary, tend to remain faithful to manual tools, subordinate to their own management.