The case of the pillar that we show you previously, in fact, the keyword was "SEO optimization". The time has come to talk about topic clusters, in the next paragraph. What are clusters? As we have seen previously, the company website nes to be organiz bas on the most relevant topics for the target audience - which correspond to the long tail keywords - with cluster articles connect to each other and to the pillar page, to indicate to the search engines find that that is the reference point for the specific topic . Clusters are fundamental for the positioning of pillar pages and for giving visitors the opportunity to delve deeper into.
The topic that most intrigues them. In the diagram creat by HubSpot you wedding photo editing service will find the structure we talk about: a pillar page to which, through an internal link, various clusters connect to the same topic point.SEO meaning cluster Why was it necessary to structure the site and blog in this way? User searches have chang: we have gone from single keywords to actual typ phrases, but also spoken through voice searches. This new habit has l search engines to update their algorithms to better classify content and guarantee a browsing experience that lives up to expectations.
It is not only the growing diffusion of voice assistants and their ever-increasing use that determines the search for long tail keywords rather than a single keyword. Users have become more specific in their searches because there is now so much online content and they ne to orient themselves, finding what they ne, quickly. As a result, search engines have organiz themselves to quickly classify the thousands of pages publish online and show only the results that are useful to users. The algorithms are train to recognize irrelevant internal links.