Title Content Marketing, the importance of video and social mia for SEO December , Content Marketing, the importance of video and social mia for SEO Once the guidelines of your content marketing strategy have been define, it is necessary to outline the ways in which to generate your content. Brightcove in this infographic demonstrates how it is necessary to have content that is easy to share on social networks remember link popularity and optimize for mobile devices. So let's say that to outline a winning strategy, the most successful factors are at least the type of content you want to create the chargeability of the content itself From this perspective, therefore, if "content is the king", it is the video that is the king of kings.
Research by Forrester Research shows that minute photo editing servies of video, in terms of the impact it has on users, is equivalent to approximately , pages of text. If we were able to do so, therefore, it would be appropriate to choose this method of communication because the data is deucedly in its favor a video has approximately double the chances of being index on the first page by Google compare to a text page and more than of users in countries they watch videos from their home PC more than once a month. Furthermore, research Carri out by Video Brewery shows that three-quarters of marketing managers watch video content relating to their work at least once a week and more than half of these then visit the website of the company that produce them.
While on the one hand it would seem more effective to manage your content in video format, the socialization of content also plays a fundamental role in the success of your strategy, precisely because the more content is shar the more Google considers it relevant and indexes it better as explain here . According to Content Plus, more than half of the companies that have plann communication actions on social mia are satisfi with the results obtain and state with certainty that social mia has play a fundamental role in the success of their marketing initiative.