We talk about "experience" in general it is more than correct to include in the discussion every element with which the brand comes into contact with its users. If we instead talk about the experience that a user can have on a branded site or application, we talk about what User Experience is. In reality its meanings extend widely beyond, combining different aspects of a brand that previously found it difficult to combine marketing, branding, sales, visual design, usability. But how is UX born? After years of abuse, of flash introductions with music, the user finally raises his head and makes it clear, with mass movements on optimized sites, that he is in charge. Yes, because even the user, who once limited himself to visiting a site, has evolved and today it is no longer enough for him to "surf" for those who don't know.
Surfing is a bad word, used in the early s which photo editing servies means "connecting to the internet and letting yourself be carried away by your research and interests but wants a real experience that goes well beyond pure and simple browsing. Experience is therefore what lies at the basis of using the internet. If all sites are the same, if all purchases are the same, if all the dynamics are the same... who can really succeed? Those who manage to differentiate themselves, I would say. And how to make your site different? Giving an experience that leaves its mark. This experience is not always the same for everyone if I mention a name at random.
Amazon for example, it is not difficult to understand that not only do you find everything you are looking for, not only can you pay with one click even from the app but you have advice and choices of products in line with what you are interested in. This has been the case for a few years now. And I'm not talking about Amazon Prime yet. So. Experience becomes fundamental and it is important to find your own path, keeping an eye not only on the competition but also on what is happening in other sectors this does not mean that the models cannot be exported. Read the guide on what User Experience.