The methodology in question responds precisely to this objective buyer personas are in fact defined as an archetype a composite picture of real people who purchase or could purchase company products . We mean an ad hoc - therefore fictitious - character who summarizes all the useful information related to the market segment of interest to the company. Imaginary yes but extremely representative of the target so much so that it seems like a real consumer in all respects. Buyer-personas-means-definition-of-your-ideal-customer . How do you create a buyer personas there are several approaches to creating buyer personas.
The model used by hubspot is reported as the basis (hubspot is a leader in inbound marketing and digital dictionary is its gold partner for italy) an operational tool to guide the development of customer-centered strategies integrated with some methodological measures. Let's start with the sections. To build mobile app designs service a buyer personas you must complete steps that respond to very specific keywords . Who this section contains useful aspects to give a context of reference to buyer personas . In particular background the educational path undertaken and therefore the level of education completed. Furthermore it is necessary to specify the career path.
The current job position and the presence or absence of a family unit. Demographic aspects this means indicating gender age individual and family income and finally the region/area of ​​residence. Identifying elements specify here the defining traits of the character (it could be useful to know if the personas is particularly ambitious organized or introverted and shy) and the main tools adopted in daily life to communicate. This means identifying the buyer personas' relationship with technology the main brands used the apps in daily use the social media to which they are registered and those in which they actively participate as well.