Let's use a definition that our friend Wiki, as always, offers us as his habit ... a marketing method centered on being found by potential customers ... Wikipedia - Inbound marketing This definition, although generic, helps us understand the complete reversal of trend compared to traditional marketing taking it for granted that any purchasing intent passes through an initial information search phase, each company has the possibility of producing written content based on the profile of what we will call buyer personas abstract figures that correspond to your customers ; this thoughtful combination of questions and answers satisfies knowledge needs and provides the answers prospects are looking for, in THEIR moment of need. This approach perfectly aligns inbound with content marketing, email marketing , and many of the digital tactics that innovative inbound marketing companies implement.
The Inbound methodology Inbound marketing is, first photo editing servies and foremost, a digital marketing methodology aimed at increasing the overall volume of customers and business opportunities. Since this motivation is one of the priorities of almost all companies, let's understand together how this methodology works and what are the strengths that make it so effective. Let's consider the topic more closely First of all, inbound is a method . It seems trivial but this concept is perhaps the most important thing to know how many of your sales agents follow defined, tested and measurable processes to manage a prospect.
With the adoption of inbound marketing , everything enters into an organized process that can be monitored and kept under control at any time every email tracked and associated with a contact, every phone call automatically marked with day and date, every communication interaction a prospect with our digital ecosystem recorded by the IT systems of the automation platforms. It helps align the efforts of the marketing and sales departments , creating a new model of interaction between company functions, a relationship system that we can call "smarketing" from the union of the words sales and marketing.