Don't know where to start Click the link below and request our infographic on digital skills : DD_Digital_Capabilities_CTA_TOFU_v Share this post Giulia Busca Author Giulia Busca Born in happily from Biella he works at Digital Dictionary as Account and Digital Strategist. She graduated in Corporate Communication from the Catholic University of the Sacred Heart she has two experiences abroad she coordinates the Young group of the Italian Chapter of the International Advertising Association IAA . If she could choose a special power she would want to fly. She is energetic positive she can't get bored. Linkedin LinkedInLinkedInThe structure of the video sequence was the mini series which allowed the story to be divided into different chapters to be proposed in succession.
Some of these chapters saw Deadpool pierce the screen to address the audience directly and to make everything more intricate several conditional versions of the mobile app development service sequence were created which were activated depending on whether the user watched the ad or skipped it. Specifically the sequence began with a second skippable ad introducing Deadpool to users informing them that it was possible to purchase and download the film. One of the Deadpool videos shown to those who skipped the previous announcement.

For those who viewed the first video in its entirety the second chapter offered viewers a new exclusive scene taken from the full version of the film and not included in the theatrical version. Instead users who skipped the first chapter were shown a short geeky message from Deadpool himself directly referencing their decision to skip the ad. In the third chapter people who had watched the exclusive scene from the second chapter were presented with a short call to action commercial while users who had skipped the ad were shown Deadpool s message hinting at their decision to skip the commercial.