Their needs within Google Bing or other search engines. Having clarified this basic difference it goes without saying that the judgment regarding the investment channel cannot fail to take into account the position of our ideal user within a hypothetical purchase funnel : if the user has not yet clearly expressed a clear need defined perhaps a Facebook advert capable of reaching him "hidden" within other content on the user's newsfeed could prove to be a sensible choice. On the contrary if the user is already proceeding headlong towards the purchase with transactional searches being present with an.
AdWords ad could represent the most profitable path. Social advertising channels: do I invest in all of them Another mistake would be to consider social channels as a single skein . In fact they couldn't be more different: just think of the return that a B B brand that sells industrial solutions mobile app designs service or in any case "non-consumer" products could have from investments on LinkedIn. On the contrary retailers fashion brands or service companies that target a less professional and more volatile user by advertising on LinkedIn could find themselves paying very.
high costs per click without producing the hoped-for returns while forgetting to monitor channels such as Facebook and Instagram more accessible and transversal. Investing on all social channels indiscriminately therefore represents an unwise strategy especially when investments are made : without paying attention to the peculiarities including cost that each social media presents. It is useless to hope to have CPC and CPM at the minimum on LinkedIn it is useless to hope with a Facebook Ad to obtain a lower cost per result for a positioning on the newsfeed compared to a positioning on the Audience Network. Display banners are dead. Email marketing is dead. Slander and sacrilege. Marketing in recent years has rehabilitated advertising.