Exactly a year ago in an article titled: “SEO of 2013: 12 important aspects of SEO”, I already began to talk about this change of direction, I even ventured to say that social mentions could be the natural substitute for the classic backlink, and He did it in the following paragraph: Social networks are one of the most innovative aspects of SEO in 2013. On the one hand, they are a magnificent tool to distribute our articles and attract a lot of traffic to our website.
But users can also share and give a positive Outlook Email Lists vote to our content Although some SEOs are skeptical about its importance, there are others who we think do have it and that it will increase, and it is even possible that it could be the natural substitute for the classic backlink . A few months ago and after Google's first failed tests eliminating the authority of backlinks in its algorithm, everything suggested,
That the theory was becoming a reality and I published an article that was selected as one of the best of the month by the Marketing Blogosphere titled: “Is SEO possible without Link Building? Reality or fiction". On May 5, 2014, a few days ago, Matt Cutts confirmed that the links will progressively lose value. He also gives us some clues as to what will replace the backlinks, do you have any doubt what it will be?