Personal brand and online reputation guide for professionals and managers Your personal brand answers one question: what professional do you want to be? Online reputation takes shape with another closely related question: how professional do you want to appear? The best way to appear is to be , I think we agree on that, but many times personal brand and online reputation do not coincide.
You can be a great plumber or facility maintainer, but not have the relevance or reputation you deserve. And vice versa, you can "pretend" to have mastery in an applied field Crypto Email List and be a terrible worker with confusing ideas and ineffective skills. In short, you will be a super professional with the power of your personal brand if you manage to be in the minds of the clients and professionals that you want to buy your products or services.
Personal branding is discovering and/or defining your personal brand. Marketing is communicating your brand. I agree with Andrés Pérez @marcapersonal when he said that making yourself known is not branding but marketing, whether online or offline. It is the difference between branding and presentation or sale. The type of brand initially defined conditions the presentation.