The cell phone is in our hand all the time, we use it to chat with friends, to work, play, follow the news, and for countless things. According to data from SEMrush (a software company that offers solutions for online marketing), in Brazil more than 50% of all traffic on the search engine is done via smartphone. This growth in mobile searches aroused the need to improve the user experience, as the quality and loading on mobile devices left a lot to be desired due to several problems, such as network coverage, device and optimization of the destination websites themselves. Everything was very frustrating, slow, which became a challenge of patience for the user. In , with the idea of “mobile first”, Google, in partnership with other companies, such as Linkedin and Twitter, launched the AMP Project.
The AMP initiative arose from this need to phone database improve mobile navigation for everyone, be it users, platforms or publishers. When searching via smartphone, you may have noticed in some results, a lightning bolt icon in the left corner, next to the website's url. This is the AMP symbol. Example of a page that has AMP (Accerated Mobile Pages). SO HOW DOES AMP WORK? Pages using AMP are basically like any other HTML page, but they offer a limited set of features, which are defined by Accelerated Mobile Pages rules and specifications, and these pages load and work in any popular, up-to-date browser. To prioritize speed and offer a faster user experience, AMP files do not prioritize the of the content, this way it is possible to build a more basic structure that can speed up the loading time of website pages.
Another way to use AMP pages is that they can be cached in the cloud, this helps to further reduce mobile device loading times. This combination of features makes landing pages perform better overall. WHY YOU NEED TO CONSIDER AMP In this article we talk about which pages that take up to 3 seconds to load are ideal for users. With Accelerated Mobiles Pages, they will be able to achieve improved organic positioning in Google searches. Yes, this is one of the criteria that the algorithm uses to score landing pages and rank them. Well, if you've come this far you'll have already realized how important it is to have a website that loads quickly on your smartphone, you can retain more traffic and even better position your website, adding an SEO strategy. Slow websites directly impact sales, have you ever thought about how many potential customers you could be losing by not offering a fast experience.