A results marketing agency aims to deliver commercial opportunities for your company. The results marketing agency is not interested in doing “more of the same”, only with institutional campaigns supported by conventional marketing methodologies. Result marketing seeks to go further, in essence, it is about recognizing who the consumers of your product/service are, creating relationships and arousing interest, in order to lead this consumer to close a deal. If you still have questions about what a results marketing agency is and what the advantages of having one are, read the article. THE DIFFERENCE BETWEEN RESULTS MARKETING To carry out results marketing, an agency bases its work on the inbound marketing methodology, also called “attraction marketing”, a branch of digital marketing. The main objectives of inbound marketing are: generating leads, qualifying them and identifying sales opportunities, always mapping and based on the consumer's purchasing journey. In other words, the path that the consumer takes between learning about your brand or service, until making the purchase decision.
A results marketing agency relies on hard phone number data data to deliver customer success. A results marketing agency relies on hard data to deliver customer success. It is important to highlight that a results marketing agency does not base its work on metrics generated by Facebook or Instagram, which many companies still tend to value: likes, comments and shares. On the contrary, the success of results marketing is based on the cost of each commercial opportunity generated for your company. Click here and speak to a results marketing specialist UNDERSTAND HOW A RESULTS MARKETING AGENCY GUIDES ITS ACTIONS Using the attraction marketing methodology, a results marketing agency directs activities to identify the persona, that is, the personification of your target audience, and then design the persona's purchasing journey, that is, the entire the path that the consumer takes, from the awakening of a need to the purchase. See what the strategies are for each stage. Attract the consumer The first step and one of the most important is the production of quality content to attract potential buyers.
In practice, the action is done with the development of blog articles, rich content (ebooks, infographics, guides, etc.) and videos with topics of interest to the consumer. The objective is to publish topics that meet what the persona is looking for, this is identified during the mapping of the purchasing journey. To ensure visibility, the most used strategies are SEO (organic ranking strategies on Google) and ads on platforms such as Facebook Ads and Google Ads. Converting visitors into leads When personas are impacted by quality content, they become interested in accessing it. Right after this attraction stage comes conversion. At this stage, the work of a results marketing agency is to guarantee unique and “incredible” content and in exchange for visitor data. It works like this: the visitor is interested in the content produced and, to access it, needs to provide the data in a form. This is called “conversion. Conversion transforms a simple visitor into a “lead”. Relationship This phase consists of feeding the lead base with more quality content. The intention is, step by step, to strengthen the relationship that was created from each content offered, to awaken the desire to purchase.