To stand out in the market and ensure business success, it is not enough to have a quality product/service. In fact, several other elements directly affect sales, such as retail pricing. The way you price products directly affects your business results, as this is one of the factors that weighs most in the purchasing decision. This is what the survey carried out by the National Confederation of Store Managers (CNDL) and the Credit Protection Service (SPC Brasil) in 2018 shows. Around 85% of those interviewed said they research and compare values before buying.
The retailer needs to carefully prepare merchandise prices, as they need to be attractive to customers, but at the same time maintain a healthy profit margin for the entrepreneur. Furthermore, what many entrepreneurs don't know is that without ws data a retail pricing strategy, they can still trigger other problems. And in this post we will go deeper into how 3 problems you may have due to incorrect retail pricing Retail pricing is directly linked to several factors of a project.
And when it is not done correctly, it can cause problems such as: Performance reduction The loss of performance of a business can be a direct reflection of the values of the goods. This is because, when you do not calculate the price appropriately, or based it solely on the competition, you may end up not efficiently meeting your expenses, and even end up at a loss. It's the famous situation where the business has high revenue, but when the entrepreneur looks at the profit, it is low, almost in the red. Lack of change Another recurring problem due to pricing is the lack of change . This is one of the most traditional strategies in retail is placing broken prices, such as R$9.