Therefore, the desired conversions into sales . If before we have summarized the advantages of having a website, now proceed to do the same with the blog: The user usually appreciates your personal brand more positively through a blog, since with it you stop being a mere marketer of products or services.
Start offering something of incalculable value: useful information for their concerns or needs. But beware, a blog has to be read and gain loyal followers, which moible number data will not happen if you publish content that is lacking in time or mediocre or you do it infrequently. It is in your hands to ensure that these contents are able to retain readers and maintain.
Intense traffic to the web. A blog is the main ally of SEO , since certain well selected keywords are present in its content, it helps to improve search engine positioning. The current Google algorithm severely penalizes those pages whose content is not updated or is copied from other sources.