If the indicator is positive, it means that there are more people positively evaluating the brand than critics. On the other hand, a value below 0 indicates that dissatisfied people prevail in the group of respondents. Such a result is an indication for the implementation of appropriate actions aimed at increasing customer satisfaction. We recommend Customer satisfaction - how to take care of it? Why use NPS research? NPS is an extremely easy and at the same time extremely effective research method useful in business.
One simple question is enough to determine the indicator. The collected answers are a valuable compendium of knowledge about the quality and value photo editor of the company. NPS indicator: is useful - it is used by companies around the world, including global brands such as Apple, American Express, Amazon or Phillips, is understandable to customers, allows you to get to know the overall image of the company in the eyes of customers, is the basis for analyzing consumer behavior, identifies critical points.
Weaknesses, problems and inconveniences that affect customer dissatisfaction, it is used for benchmarking - the result can be compared with the results of the competition to assess the actual condition of the company. The NPS indicator can be described as a "success indicator". It is recognized that any value above 12.5% confirms the company's high chances for further development and increasing sales. The skilful use of the acquired knowledge and the implementation of appropriate solutions increases the value of the NPS indicator, and thus gives the company the opportunity to achieve all business goals. How to increase the value of the NPS indicator.