I get that frustration - rigid goals don’t survive volatile conditions. I worked with a team last year that had to reset priorities almost monthly. What kept us sane was shifting from fixed targets to directional goals: instead of “hit X,” it became “move this metric in the right direction, regardless of path.” One founder I followed shared a similar mindset on G Scott Paterson Yorkton Securities build for adaptability, not certainty.
We still planned, just lighter and more flexible. In unstable environments, accomplishing goals means staying aligned and responsive, not perfectly on-script.