The benefits of creating a look alike audience are obvious, but I will still highlight the incredible possibilities that this strategy brings. The first thing I have to say about this is that your ads will reach the ideal audience, for a fairer cost . After all, if you only pay for clicks, there is nothing better than paying for clicks from people who you are sure are highly interested in your brand, services or products. That's what a look alike audience is: a list of people highly similar to your imported contacts, coming from data based on history of website visits, products purchased and even similar tastes and interests.
Now that you understand the importance and benefits of a look alike audience, I will explain how to create your own audience this way. The first Phone Number List thing you need is a mailing list with contacts highly interested in your brand, in other words, it is better that this list is organic and not purchased. The size and quality of your imported base is what will determine the quality of the audience look alike. Export and save your list. I recommend that you only select your best leads, preferably qualified leads .
It is necessary to have at least 100 contacts so that the future look alike audience has a minimum of precision. 1° Create A Personalized Audience With Your Mailing After exporting the mailing, access the Facebook ads manager and click on “Audiences”. Now click on “Create Audience” and choose “Custom Audience”. Look Alike on Facebook ADs 2 Then just select “Customer File” and import your previously saved email list. See the image below: Look Alike on Facebook ADs After uploading your list separated by semicolons comes the most important step: informing Facebook about the corresponding data (name, email, city, etc.). The more information you detail, the more accurate your future audience will look alike.