Another advantage of ad blockers is that they are capable of blocking tracking and behavioral monitoring technologies that allow users to identify their profiles. So if you're one of those people who prefer to prevent anyone from monitoring where you browse the Internet or don't want your browsing preferences to be sold for advertising purposes, ad blockers can be an attractive way to protect your privacy. Who are digital natives? The term “digital native” describes a person who grew up in the digital age.
They are children, now young adults, who, instead of learning about technology like adults, grew up with it from a young age. This exposure to Phone Number List technology in their formative years means that digital natives are more familiar with and understand technology better than the preceding generation. So why is all this important? If we take a micro-level view of the situation, it wouldn't seem to be that important. What does it matter if users are blocking ads in their browsers? Shouldn't the user be able to decide what he wants to consume when he is on the Internet? And the answer, of course, is yes.
But if we take a step back and take a macro-level perspective, we begin to see the long-term impacts that adopting ad blockers can have. The reality is that most websites on the Internet exist thanks to online advertising. Everything from blogs about labradoodles to sites like the New York Times depend on advertising revenue. Those resources help pay the writers who generate the content, hosting costs, site maintenance, everything. This simple idea is what originally made Google billions and billions of dollars: people visit the sites they like. They see an ad for a product they find interesting and click on it. The site owner makes a little money from that purchase.