Articles and landing pages can be us to generate backlinks that convert visitors, encourage inquiries or generate traffic and brand awareness. For a site with a lot of content it is likely that over time not all pages will be fit for purpose or have a purpose. is to find old content or even the latest content that doesn't align with your business goals and then either adapt it, remove it from the index or rirect it to similar, better optimiz content.
This is the process of determining whether the purpose of each page on the site is optimiz for that purpose and how that page is currently performing. For example, if the purpose Phone Number List of the page was to generate backlinks but your digital PR campaign fail, analyze why and if there is an opportunity to update, improve, and outreach the page again.
Another example is pages with too little content. Current content can be enhanc or consolidat with similarly them pages. You can reap huge rewards by making sure your content is tailor to its purpose. Targeting Outdat Content Naturally, older content can lose relevance or become inaccurate over time; a process known as content decay.