Faced with greater consumer protagonism in the digital environment , investing in innovative practices that promote excellence in customer service becomes increasingly essential.
Online reviews work like advertising, organically attracting new consumers who are researching the internet before making a purchase decision.
Sites and apps such as Google My Business, Trip Advisor, Foursquare, Yelp Phone Number List and iFood, just to name a few, have a great influence on the purchasing decision, precisely at the moment when the consumer is most willing to buy.
There is no turning back, companies definitely need to pay attention to the review culture and start using online customer reviews in favor of their business. Therefore, building your reputation on these channels is essential to win over and retain more consumers.
Reviews determine not only whether a brand or company is visible on search engines and social media, but also how people perceive it and whether they will buy or not.
Your brand's reputation
The reputation of a brand or company depends entirely on what others say (or don't say) about it. It is a constant and competitive advantage, an engine of growth and prosperity and a strategic asset.
The “voice of the consumer” as expressed in online reviews is not something we can buy or control. But we can use it to our advantage.
So if you want to get started somewhere with reputation marketing, start by taking the reins of your consumers' online reviews.
According to BrightLocal , 85% of consumers trust online reviews as much as personal recommendations from friends.