RUWARD The activities of the Cluster are aimed at increasing the transparency of the interactive communications market, developing its individual segments, as well as educational activities, both among agencies and for representatives of end customers of digital services. The cluster brings together agencies that provide services in the field of custom development (in the Internet and mobile environment) and marketing communications (media advertising, contextual advertising, SMM / PR, SEO, mobile marketing, etc.). The cluster was formed on the basis of RAEC with the assistance of the RUWARD project group .
The initiative was announced and approved Armenia Email List at the general meeting of RAEC members in the fall of 2014, the admission of new members of the Cluster started in early 2015. Sergey Plugotarenko, director of RAEC (Russian Association for Electronic Communications): “The creation of the Cluster is a logical step in the development of RAEC. The market for agent digital communications is the largest in the Runet in terms of the composition of players (more than 10,000 companies), and therefore, together with colleagues from Ruward, we decided to form a separate structural unit based on RAEC, which will concentrate specifically on the development of this segment of the Runet.
We invite large and small web studios and digital agencies to join our Cluster and jointly develop the Russian digital market." At the time of its creation, the Cluster consisted of 40 RAEC member agencies, and during the first half of 2015, another 25 market players joined the association. At the moment, the Cluster includes 65 agencies, which makes it the largest professional association of players in the Russian digital agency market. Membership in the Cluster is divided into two levels (federal and regional), participants pay entrance and annual fees, depending on the format of participation.