should cast the first stone! Sometimes we don't even need that item, but something compels us to buy it. It could be due to a sad day when we want to cheer ourselves up in some way, or because the discount seemed unmissable. In any of these cases, one thing is certain: some mental triggers contributed to closing the deal. The trigger strategy is widely used in the world of sales and, when applied correctly, it is really effective. And it's not just the case with impulse purchases! Any business, no matter how rational it may seem, is motivated by some level of emotion and, therefore, influenced by the triggers used in the transaction. In this article, understand what mental triggers are, how they are used in sales, the types of triggers you can work with and when to use them. What are mental triggers ? Mental triggers are the reactions people have when presented with information, sound or story. Several things around us awaken mental triggers in each of us. If you are at home and hear someone shouting goal, you already know that they are probably listening to a football match.
When you are watching a video and the Phone Number List person says that they have a series of training and diplomas in the field, you are easily convinced that they have knowledge about what they are talking about. These are examples of simple mental triggers shared by most of us. However, there are several others, some quite personal that are related to his life story. What they have in common is that they usually immediately put a thought in our heads. When used correctly, triggers can be a way to convince someone to purchase the product or service you are selling. How are mental triggers used in sales? Have you ever thought what actually drives someone to make a decision? And when we talk about a purchase, what motivates you to decide to close the deal? This is a well-studied question, both in psychology and in the business field. Based on these studies, the Marketing and Sales sectors try to communicate in a way that makes it easier to convince the consumer to make that purchase.
Today, we already understand that emotions are a very influential factor for someone to decide to buy something . Joe Sugarman, author of the book “Triggers”, states that emotions are the factor that most influence the purchase decision. The purchase decision is always an emotional one , even if people use some logical thinking to justify it. Therefore, according to Sugarman, the seller needs to understand the difference between selling from an emotional point of view and selling logically. For this to be possible, you need to know your target audience and your product very well. This is because, with this knowledge, you can know what emotional aspect will lead you to complete the purchase. In this process, the author also states that knowing even the right words can increase your chances of sales. Types of mental triggers for your video strategy To awaken this emotion, there are several techniques that can be used – especially when we talk about video strategy. Storytelling The best translation of storytelling would be storytelling.