Website's results is one of the main ways to leverage your brand organically. However, to improve the effectiveness of these techniques, it is necessary to carefully plan which keywords will be used. This planning, although careful, must also be agile so that you can build a strategy consistent with the context. That's why here we'll give you four tips on how to do good keyword planning to get the best results.
- Define your objective before the survey
Keyword research is a crucial part of using SEO, but it can take many hours if you're aimlessly looking at a keyword search engine.
When you start without specifying the main objective, it is difficult to get a more detailed filter of your search. This leads to Phone Number List more results and, in response, requires more time for analysis. Furthermore, the large amount of data and information can cause confusion when it comes to making a decision.
- Don’t get hung up on “Exact Match”
Exact Match is the expression used to refer to the need to use a very specific set of words within your long-tail keywords. Since Google's own indexing algorithm looks at keywords with similar meanings or a variation in the order of appearance, using exact match doesn't make sense.
Semantic SEO is simply considering keywords in relation to the search and what the user is looking for, in context.As a strategy to differentiate yourself from the competition, you can explore synonyms or adjust phrases while maintaining the phrase's semantics.
Focus on the user
Speaking of users, thinking about what they want to find when they search is essential during your keyword planning.
The search engine algorithm is designed to bring a better experience to the user and actually deliver the answers he needs. Therefore, more than the number of words used, it is necessary to think about the quality of these terms and the user's intention when carrying out the search.
Your ranking will be better if you are answering the user's questions. Think, then, who are the users you want to bring to your page. How do they usually speak? How do you think?
Bring insights from contact with your current customers to think about how to capture a new audience.
- Think about keyword difficulty
Keyword difficulty is the analysis of how difficult it is to rank organically using a certain term. This calculation not only takes into account the word itself, but also the page authority, domain authority, content quality, number of backlinks, etc.
The Ahrefs tool , for example, calculates word difficulty using a score from 1 to 100, which considers the probability of your content ranking among the top 10 results. Other tools like Semrush and Moz Keyword Explorer work in a similar way and can be used for this purpose.
It is interesting to create content with low difficulty, since there is potential for this to bring quick visibility to your page. However, it may be that all your competitors have thought of this same strategy. Therefore, combined with the level of difficulty, also evaluate the volume of use of the same.