The Instagram algorithm was introduced to the social network to help display the best content and what is most relevant to each user whenever they check the feed for posts. And this social network is at the top of Brazilians' preferences, with more than 113 million users in the country. But the question is, how does Instagram determine what content meets these criteria? Much like Facebook's algorithm, since the network belongs to the same company (Meta), Instagram's algorithm is a mix of factors that helps the platform decide which posts should appear for a given profile. And no matter how exquisite your content is with perfect image, crisp video, brilliant caption, expertly curated #hashtags: you and your brand will still depend on the Instagram algorithm and how it performs before anyone can see your content. in the feed. Index Understanding the Instagram algorithm How does the Instagram algorithm work? 1.Relationship between the content creator and the viewer.
Relevance Tips for using the Instagram algorithm to your advantage Schedule your posts at the ideal times Reels should count (and a lot) in your strategy Phone Number List Hashtags remain important to increase visibility Publish content consistently Ads to generate sales Understanding the Instagram algorithm The Instagram algorithm is nothing more than a set of programming rules that classify content on the platform. It decides what content appears, and in what order, in every Instagram user's feeds, explore page, Reels feed, hashtag pages, etc. This algorithm analyzes each content posted on the network. It takes into account metadata (including captions and alternative text applied to images), hashtags and engagement metrics (views, likes, comments and shares). Based on this information, it distributes the content in a thoughtful way so that the user has easy access to what they are most interested in seeing. Simply put, the Instagram algorithm analyzes information about content .
According to the platform itself, the main objective of the Instagram algorithm is to make each user's experience as pleasant as possible. Instagram CEO Adam Mosseri refers to the algorithm as “ranking” (perhaps because that term sounds less robotic) and stresses the importance of some posts being more favored than others. See too: How to avoid the most common digital marketing mistakes in 2023 Essential tips to avoid cart abandonment when shopping online What is programmatic media and what are its advantages and risks Best practices for leads that become customers The importance of the sales funnel in CRM and how to optimize it What you need to know about Threads: The Newest Social Network The importance of commercial Landing Page and how to do it Is Co-marketing still worth it? Understand why 8 trends for influencer marketing in 2023 Paid traffic: the fisherman does not catch the already fried mullet How does the Instagram algorithm work? Every time the user opens the app, the Instagram algorithm instantly scans all available content and decides which content should be delivered and in what order.