What if every time we ne to design a piece of visual communication we had to collect everything ourselves to send it out? Every time we request a design we would ne to collect the values, guidelines, corporate colors in rgb and cmyk, the logo adaptability guidelines, etc. Having a corporate identity manual will make life and our job performance easier. In addition, if we work with more than one collaborator or graphic designer, by having a corporate identity manual we ensure that all of them always have the same information and the same guidelines to be able to carry out the designs under the same visual or graphic paradigm.
Thanks to the corporate identity manual we achiev what we can call brand consistency. Large companies can have really long corporate identity manuals, which can easily exce 100 pages. Think of companies like movistar, nike or apple. Its visual identity must be appli consistently Phone Number List on websites, brochures, corporate stationery, packaging, press, spots, staff uniforms, spaces, vinyl, etc. If these companies could not have a corporate identity manual, its visual management would be messy and the application of the visual identity would be crazy.
Now, it is clear that a small business does not ne a very extensive identity manual. I recommend that you always have a basic one that contains, at least, the key elements of your brand and the guidelines for use the logo, the corporate color palette, the chosen typography, symbology or iconography, and the image bank (or guidelines image selection). What does a basic identity manual contain? Below i am going to list the key elements that a basic identity manual should contain in any company, large or small. Spotify logo margin corporate identity manual security area of the spotify logo in the corporate identity manual.