In an authentic and personal way. No product push, no logos and certainly no benefits or USPs. It should make the reader/viewer wiser and, where possible, help them take the next step in the customer journey. The 6 most important social selling KPIs to measure For the sake of simplicity, we assume that you have already mastered the production of relevant content. If that is not the case, first scroll through the profile of my colleague Maxim for inspiration and how he continuously shares knowledge with his network. The profiles of Kevin Martens and Samantha Kamphorst-Ernst are also very inspiring for me.
Who knows for you too. Now for the step Phone Number List from gut feeling to data analysis. To get a clear picture of what your content actually delivers, you need measurable KPIs. Below I share six relatively simple metrics to start with: 1. Engagement In addition to reach, measure how engaged the audience is with your content based on the number of views, likes, comments and shares. 2. Connection rate The number of new connections with your audience, such as the number of new followers on social media or subscriptions to your newsletter. 3. Connection to chat ratio The number of dialogues that take place with your new connection, for example via a chat on social media.
Chat to appointment rate The number of appointments that follow a chat. This provides insight into how effective your communication is and how well your content prepares the reader for possible next steps. 5. Number of leads How many appointments convert to concrete leads for new business. 6. Relevance of appointments How quickly do these new leads convert to customers? The last two are obviously the most important business metrics to track, as they measure the ultimate ROI of your content strategy. Engaging content Ongoing social selling process There are various tools to measure the KPIs mentioned above.