Learn More For more subject line tips and best practices, head here! 2. Optimize your email for mobile devices People read over half of all emails on mobile devices. That’s an astounding number, considering people do still use their computers on a regular basis. Knowing that, it’s a good idea to optimize your emails for mobile devices. That means making sure your newsletter template looks good on desktop as well as mobile. This may sound complicated, but it’s not.
At Campaign Monitor, we have a library of over 80+ free mobile-friendly email templates ready for you to use. Optimizing for mobile means testing your subject lines as well! Neglecting to preview your subject lines for different devices is a recipe for disaster, so make sure you Latest Mailing Database take them all into account and send as many test emails as possible. That includes design as well as email subject lines. 3. Pay attention to your email newsletter design It’s hard to overstate the importance of design for your newsletter’s success.
You might think of design as only the fonts and colors you choose, but there’s so much more than goes into designing an effective email. Designing the layout of your newsletter content is going to have huge implications on how your readers engage with it. Making it easy to read and making your calls-to-action (CTAs) clear are going to give your engagement metrics a major boost. Plus, well-organized emails help boost your email deliverability. You also want to make sure you’re designing with accessibility in mind.