The following formula can help you find this percentage: CTR = (unique clicks ÷ emails delivered) × 100 Instant branded emails Instant branded emails With our template builder, you can make branded emails and then send them. It’s that easy. Learn More Unsubscribe rate An email’s unsubscribe rate is the percentage of subscribers that choose to opt out of receiving any further emails. An email’s unsubscribe rate can be found using the following formula: Unsubscribe rate = total # of unsubscribes ÷ emails delivered) × 100 Click-to-open rate (CTOR) While this may sound like your open rate, it is very different. The click-to-open rate is the comparison of unique clicks and unique opens. The formula to find this percentage is: CTOR = (# of unique clicks ÷ # of unique opens) × 100 Bounce rate Learn how Girls Who Code uses Campaign Monitor to change the tech world for the better. CASE STUDY Learn how Girls Who Code uses Campaign Monitor to change the tech world for the better. Learn how The bounce rate is known as the percentage of emails that are returned as a result of a delivery failure. It can be the result of either a hard bounce or a soft bounce. A hard bounce is an email that has failed to be delivered for reasons such as an invalid address, while a soft bounce is an email that has failed to be Buy Cell Phone Number List delivered for reasons such as a full inbox or a file being too large. To find your bounce rate, you can use the following formula: Bounce rate = (total # of bounced emails ÷ total # of sent emails) × 100 Spam rate The spam rate is the percentage of emails that have been marketed as “spam” or otherwise unsolicited. These messages can be marked as spam by not only the receiver but by an email client. To calculate your spam rate, you can use the following formula: Spam rate = (spam rates received ÷ emails delivered) × 100 Overall list growth While your email tracking tools may provide you with insight into how many people have subscribed or unsubscribed, these data points alone don’t tell the whole story about the rate at which your list is growing. To get this number, you must complete a simple equation: (Number of New Subscribers – Number of Unsubscribes) / Total Number of Addresses on List. Once you have that number, multiply it by 100, and you’ll have your list growth rate. Don’t be discouraged if it’s low. Simply focus on list-building techniques, loyalty strategy, and better content until the metric begins going up.
You can even create groups that visit your website and take a specific action within a certain timeframe. For instance, you can create a segment of customers that purchase a specific product from your website in the last month. The segment builder helps you organize subscribers into small, niche groups that share a similar behavior. 3. Consider segment-triggered automation After using the segment builder, you have the groundwork complete to create and send hyper-personalized emails.