Thinx has created a brand that successfully connects with their targeted audience and customers. Chances are you’re already aware of Thinx due to their relentless targeted advertising on social media. They created a brand whose voice is witty and unbashful, paired with clever imagery featuring natural colors and photos of natural, unashamed bodies. (This is notably very different from any other menstrual product advertising which usually shows joyous women, much too happy to be on their period, biking down country roads or frolicking on the beach. Psh, who does that?!) And this new way of marketing bleeds into their other values of providing a good sustainable product that also does good for the world. How you can be like Thinx Doing good for the environment and doing good for humanity go hand in hand. Find a cause/mission you’re passionate about and make it the driving force behind your brand. If you’re already an established company, no worries! You can still identify a cause you feel strongly about (and a green cause at that!) and integrate it into your brand DNA.
For example if you want to bring clean water to communities in need, do a “corporate takeover” for one month out of the year. Redesign your website and marketing materials to focus on your clean water initiative and donate a part of your sales for that month to your cause. Bonus: when your customers see the good you’re doing in the world, it will build an emotional connection. They’ll background remove service want to be a part of what you’re doing, and as a byproduct, sales will soar. 7) PELA — Pela logo via pelacase There’s nothing more relaxing than a day at the beach. Warm sun, the constant roar of the waves, digging in the powdery sand to discover…candy wrappers and bottle caps? Pela is driven by their mission to create a waste-free future.
They believe that the technology exists to make everyday products without everyday waste, it just takes the right company with the right community to make these products the new normal. They were inspired by the 60,000+ plastic phone cases which are thrown away each year and have developed the first phone case that’s 100% biodegradable. Since then they have expanded to smart watch bands, air pod cases, and sunglasses. All of their products are made of biodegradable and compostable materials and free of BPA, lead, cadmium and phthalates. Not to mention, their designs are super cute and creative! Biodegradable plastic sunglasses via pelacase How Pela uses green branding Jeremy Lang founded Pela after seeing first-hand the damage plastic was doing to our oceans while on family vacation in Hawaii, which accounts for the gnarly surfer vibes you’ll see in their Instagram.