Internet and email have provided businesses opportunities to connect to their customers instantly. The volume of email marketing is increasing at a rapid rate. This is a positive as well as negative aspect of email marketing. Positive as it is being accepted widely and negative as there is a lot of competition and to gain competitive advantage businesses have to be extremely innovative in engaging their customers. This write up focuses on strategies to make email campaign more effective.
Initiate with a robust list:
Seek consent from people before sending emails to them. Never send emails without getting consent as it might cause customers and future customers to ignore your mails. Customers will not appreciate their inbox spammed with unnecessary emails. Double Opt-in is the best policy to be adopted if not at least single Opt-in is advisable in this case.
Be innovative and creative:
Filter your email list and send an email more database dedicated to people who have not opened your emails lately. Make these messages humorous, offbeat, shocking or surprising to ignite interest among the receivers.
Use images from real life:
Using your own images will make the messages personal and different. It is not necessary that the images are of high quality and polished. They should be fun and real.
Minimize the use of graphics:
The reason being that the email providers generally block the images making your messages distorted and incomplete. There are chances that the spam engine might block the emails containing several images as well. Avoid adding heavy images as they will take significant time to load.
Keep the message simple:
This can be done by avoiding jargons and buzzwords. Keep the message simple and sweet and convey one message at a time for a better understanding.
Allow sharing of the email:
Include social sharing options like ‘forward to a friend’ link and options to share it on social media platforms like Facebook, Twitter, Google+ and LinkedIn.