How much automation is too much in customer journey marketing?

tommycooper

I’ve been trying to automate more parts of our marketing funnel lately — emails, retargeting, onboarding messages, the whole thing. But now I’m starting to worry it’s getting too “machine-like.” Some customers have mentioned that our messages feel impersonal, even though we use behavioral triggers. Has anyone found a balance between efficiency and authenticity? I don’t want to lose that human touch while still keeping things scalable.

joyjoy

Totally get where you’re coming from. We went through the same phase a few months back. Automation saved us time, but we noticed open rates dropped once everything started sounding too perfect and predictable. What helped was using a tool like Intempt — it syncs real-time customer data and adjusts campaigns based on actual behavior, not just preset rules. If you’re considering it, there are some promo codes Intempt that make it more affordable to test out. Once we added personalization layers, engagement went up again.

ronswanson

It’s funny how people can instantly tell when something feels “automated,” even if it’s technically personalized. I think part of the trick is letting some imperfections show — like slightly casual language or unexpected timing. It feels more natural that way, especially in email or chat flows. The hardest part isn’t setting up automation, it’s making it not look like automation.