WhatsApp has been gaining momentum in the commercial sphere in recent years. Customers want to communicate with the company through the channels they use in their daily lives, and now there are almost no companies left on the market that do not use messengers for communication.
WhatsApp has three versions: regular user WhatsApp, WhatsApp Business App and WhatsApp Business API. So many people have a question: what is the difference and which is better to choose for business? We will talk about this in detail in this article.
The regular version of WhatsApp is an application Uruguay WhatsApp Number Database that is available to every user. It has standard messaging functionality and does not have business capabilities. Initially, this version was conceived as a messenger for exchanging messages, and not as a business tool.
WhatsApp Business App is an application similar to the regular version of WhatsApp. This application opens up slightly broader opportunities for businesses, such as automatic responses, filters for customer segmentation and notifications about non-working hours, the ability to add a company description, website address, contacts.
WhatsApp Business API is the official WhatsApp solution for business, which provides additional features that are not available to regular users. With its help, you can make Whatsapp mailings to your base . You can set up automatic actions, connect chatbots, send warming content and much more.
Stability of operation. When integrating a regular and business WhatsApp application, it is impossible to guarantee stable operation, since for correct operation it is necessary to adhere to many rules. For example, the phone on which the application is installed must always be online, on charge, connected to a stable Wi-Fi, and the application must be open on top of all other applications. As you understand,
It is not always possible to fulfill such conditions:
someone worries about the functionality of the phone if it is constantly on charge, someone at the same time on the phone on which the application is installed talks to clients, etc. As a result, all these factors affect the speed of sending and delivering messages and the company loses the main value of communication in messengers - the speed of communication and customer loyalty.