Apple has proven that this doesn’t have to be the case. They created Apple stores not to sell products, but to educate customers. If we look at the numbers, we will see that renting, renovating, staffing, and stocking these stores is a very expensive pleasure. According to some estimates, they spent approximately $8.5-10 million on each of their 220 stores over the 5 years since 2005. And all the stores together are worth $2.3 billion on the company’s balance sheet.
Meanwhile, in-store sales account for only about 32 percent of Apple's total sales. The vast majority of sales occur online.
For a less innovative company, making such a huge Indonesia Phone Number Database investment would seem crazy, but Apple has shown us time and time again how valuable customer loyalty is to it. The “geniuses” who work in Apple stores make their money not from sales, but from inspiring customers. Their job is to make customers love their company and their products. And this is true for both older and younger customers.
One customer said that her mother, an elderly woman, didn't particularly enjoy talking about technology because it was "otherworldly" to her. So when she saw the shiny screen of the iPad they were given, she felt a little bad. She said she was too old for such a gift.