A brand guidelines template should be clear, concise, and complete. It acts as a rulebook for how your brand should be presented. Here’s a detailed checklist of what to include:
Brand Overview
Mission and vision statements.
Brand values and personality.
Target audience.
Logo Usage
Primary and secondary logos.
Clear space rules and minimum size.
Incorrect usage examples.
Color Palette
Primary and secondary colors.
HEX, RGB, CMYK, and Pantone codes.
Color combinations and contrast rules.
Typography
Font families and hierarchy.
Usage for headings, subheadings, and body text.
Web-safe alternatives if needed.
Imagery and Iconography
Photography guidelines (lighting, tone, subjects).
Icon styles and usage examples.
Illustrative elements.
Voice and Tone
Brand voice (formal, casual, witty).
Guidelines for writing emails, social posts, ads.
Examples of dos and don’ts.
Applications
Business cards, letterheads, signage, merchandise, etc.
Web and app UI samples.
By using this checklist, you ensure your Brand guidelines template covers every critical element, creating a unified and recognizable brand image.