These suggestions will encourage users to complete the purchase process rather than abandoning their cart.
- Set up your ecommerce website structure for conversion
Site structure is important when it comes to ecommerce optimization. A confusing navigation system, lack of breadcrumbs, and poor categorization are some of the most common pitfalls.
Keep it as simple as possible. Set up product categories, assign products to them , and make sure customers can see the path of the journey.
For example, you always know where you are in the Amazon hierarchy:
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The same should be true for your site. Also, make sure you have a robust search functionality.
- Use Exit-Intent Popups to Increase Conversions
An exit-intent popup gives your prospect another chance to buy your product. It effectively says, “Wait, are you sure you want to go? Let me sweeten the pot for you.”
You can create exit popups with Hello Bar special database to encourage your readers to stay. Offer a coupon code or other incentive to make a purchase.
Overstock.com has created an ingenious exit popup that appears when you try to leave a certain page.
ecommerce exit intent optimization
It's a "ride to win".
When we spun it , it was 15 percent off. Overstock featured this screen:
Exit Intent Discount Popup - Ecommerce Optimization
Even if you don't want to buy something now, you can keep the offer by entering your email address. Note the unusual and effective CTA: "Unlock 15% off".